Azelai App Explainer Video
Motion Graphic
Different Industry
I was approached to create a 2D animated explainer video for Azelai, a Paris-based app prototype focused on helping users discover nearby events, concerts, and experiences through geolocation. This real-world project involved my full creative process, from scenario development to final export, producing a dynamic video tailored to capture investor interest. With engaging character animations and a storyline that brings Azelai’s core features to life, I highlighted the app’s unique value in event discovery. This project exemplifies my expertise in end-to-end animation production, storytelling, and creating a clear, compelling narrative that aligns with strategic objectives.
My Design Philosophy
From the start, I pushed for inclusive representation:
- Diverse BIPOC characters
- Different body types
- Various age groups
- Modern urban fashion
- Authentic cultural elements
Why This Matters
Being an animator, I understand the power of representation. When people see themselves in animations, it creates connection. That’s why I:
- Created characters that break stereotypes
- Designed natural hairstyles
- Included diverse fashion choices
- Showed real urban Paris life
- Developed authentic interactions
Character Development
I took special care in designing:
- Young professionals discovering events
- Friends meeting at concerts
- Families enjoying exhibitions
- Students exploring their city
- Neighbors connecting through shared interests
Animation Approach
Throughout the project, I focused on:
- Natural, fluid movements
- Genuine interactions
- Personal expression
- Cultural authenticity
- Relatable scenarios
Project Scope
- Full creative direction
- Character animation
- Feature visualization
- Investor-focused narrative
App Features Highlighted
Successfully animated key elements:
- Geolocation technology
- Event discovery interface
- User experience flow
- Social connectivity
Development Process
Starting with the client’s vision, I delivered:
- Strategic storytelling
- Custom character design
- Dynamic animations
Results
The final video helped Azelai:
- Present to investors
- Demonstrate app functionality
- Showcase user benefits
- Explain complex features simply