Nova Scotia Works: Motion Graphics for Government Communications

The Brief

Nova Scotia Works needed their existing vector assets animated for a public-facing employment services campaign. The goal was clear, accessible motion graphics that would communicate their services to a general audience without visual noise or distraction. No new illustrations were produced. The brief was animation only, from asset prep through final export.

The Approach

I worked directly from the existing Illustrator vector assets, rigging and animating each element in After Effects. Timing and pacing were built around the messaging, keeping motion purposeful rather than decorative. Text animations, transitions, and dynamic elements were designed to support comprehension, not compete with it. Final deliverables were exported in broadcast-compatible formats and organized for handoff.

The Result

Clean, professional animation delivered on schedule. The completed work translated Nova Scotia Works’ employment services message into engaging motion graphics, ready for public broadcast and digital distribution.